“Building Stoke with Every Track”: Inspiring adventure gear
Founded in 2023, Stoke Tracks is the creation of Derek Brown and his partner Vanessa, both passionate about the outdoors and protecting our environment. They came up with the idea for a “spruced-up” ski pole basket that would leave animal tracks while out on winter adventures with their blended family of five sons.“Every pole basket in the world is pretty boring at the moment, so we knew there was an opportunity there. Stoke Tracks baskets are also about bringing environmental awareness to people by getting them excited about being outside. The more people are outside, the more they're aware of nature, and the more they're aware of nature, the more apt they are to be invested in protecting it,” explained Derek.In their first year they designed a direct-to-consumer collection with a wolf paw and mountain lion paw, to inspire everyone from thrill-seeking backcountry skiers to kids out on the slopes for the first time.Their initial products were released in August 2023, but Derek and Vanessa were concerned about the traditional plastic materials in this first run of the baskets. “It didn’t feel right to be putting more plastics into the world, given our commitment to the environment,” reflected Derek.