ACBC is an award-winning Italian consultancy for responsible fashion and product design founded in 2017 by Edoardo Iannuzzi and Gio Giacobbe. Today ACBC serves over 100+ global luxury, performance, and lifestyle brands, guiding them towards their sustainability goals and helping transform one of the most polluting industries. They’ve reduced the carbon impact of over a million products thanks to their input on responsible design and materials.
They’ve made capsule collections and special eco-designed projects, and have had particular impact on footwear thanks to Edoardo’s background in that sector. Behind the scenes are a team of 40+ experts with an average of 15+ years in the industry, from product transformation and data science to supply chain and change management.
One major way that ACBC helps fashion companies improve their sustainability performance is through more responsible materials. In fact, Co-founder Iannuzzi first discovered Algenesis® Labs when he was searching for “materials that could completely biodegrade,” he explained.
At this point Algenesis® Labs had also already created their own fully biodegradable BLUEVIEW® shoe brand, a proof of concept for their Soleic® Foam technology applied to ready to wear consumer footwear.
From their offices in Milan and San Diego, both teams were excited about the huge potential in this collaboration: urethane technology that would hold up to the rigorous standards of luxury fashion design, but would no longer end up in landfills once discarded.
“There is a unique synergy between ACBC and Algenesis® Labs, as urethane technology is widely used in footwear and apparel applications. This creates the opportunity to work collaboratively with the brands, so that new products can be designed for maximum sustainability, manufactured in the most sustainable way possible, plus certified appropriately without compromising style and performance,” says Nick Sandland, Algenesis® Labs' Chief Business Officer.
The partnership also made intuitive sense from the perspective of shared values, and dedication to tangible change for the planet: ACBC’s mantra of ‘Anything Can Be Changed’ fits beautifully into Algenesis® Labs’ commitment to creating a future without microplastics. “Collaboration with Algenesis Labs® is excellent thanks to the fact that we are like-minded and share both a vision and ambitious targets,” explains Iannuzzi.
